The company that revived integral instant photography from the brink of obscurity, The Impossible Project, rebranded itself as Polaroid Originals in September. Along with the new company name came a new Polaroid camera, the OneStep 2, newly formulated films, and revised pricing for their all their films.

The moves have made it easier to once again fall back in love with their film. Over the years I’ve learned to deal with the shortcomings of their often erratic product. But when Impossible/Polaroid Originals brought Stephen Herchen, a former vice president of Research and Development and Chief Technology Officer for Polaroid Corporation in 2013, the company turned a corner. As a result, the films’ qualities became richer and more consistent.

At last, in 2017, just over nine years since Polaroid Corp. folded its tent and the Impossible Project launched, Polaroid Originals is finally where it needs to be.

But it still isn’t perfect. Fujifilm’s Instax films are much more user- and pocketbook-friendly. But a nearly 30 percent drop in their price per film pack takes some of the sting out of Polaroid Originals films’ lingering shortcomings.